AbstractThis article defines human communication as community building and describes the various functions of communication in life. It argues that a number of other human activities are presupposed in communication without which communication would not be possible. These activities are its inherent functions. Community building is described as the authentic function of communication. Without it communication would not be what it is. Lastly, there are several social activities that depend on communication for their existence. These are what communication is for. Such functions form the adherent functions of communication. Next the article describes a set of norms or criteria for distinguishing good communication from bad. Then follows a description of some models of communication found in the literature. These are seen as less than full descriptions of actual human communication. A few of these models reduce communication to one or more of its inherent functions. One honours the authentic function but none of them do justice to the adherent functions of communication. In addition, the article briefly describes and evaluates mass media communication. Because of its monological nature this communication can only produce one-way messages from sender to receiver. It thus gives the sender an unfair advantage of influence over the receiver. Dialogical communication remedies that problem and is to be preferred because in it the influence is mutual between the sender and the receiver of a message. However, it fails to account for the influence of such communication on third parties not involved in the dialogical relationship. The article, therefore, favours what it calls a triological form of communicating. In closing the article briefly describes social networking as the latest form of human communication.
- Ownership of copyright in terms of the Work remains with the authors.
- The authors retain the non-exclusive right to do anything they wish with the Work, provided attribution is given to the place and detail of original publication, as set out in the official citation of the Work published in the journal. The retained right specifically includes the right to post the Work on the authors’ or their institutions’ websites or institutional repository.
- The authors grant the title owner and the publisher an irrevocable license and first right and perpetual subsequent right to (a) publish, reproduce, distribute, display and store the Work in any form/medium, (b) to translate the Work into other languages, create adaptations, summaries or extracts of the Work or other derivative works based on the Work and exercise all of the rights set forth in (a) above in such translations, adaptations, summaries, extracts and derivative works, (c) to license others to do any or all of the above, and (d) to register the Digital Object Identifier (DOI) for the Definitive Work.
- The authors acknowledge and accept the user licence under which the Work will be published as set out in http://creativecommons.org/licenses/by/2.5/za/legalcode (Creative Commons Attribution License South Africa)
- The undersigned warrant that they have the authority to license these publication rights and that no portion of the copyright to the Work has been assigned or licensed previously to any other party.
Disclaimer: The publisher, editors and title owner accept no responsibility for any statement made or opinion expressed by any other person in this Work. Consequently, they will not be liable for any loss or damage sustained by any reader as a result of his or her action upon any statement or opinion in this Work.
In cases where a manuscript is NOT accepted for publication by the editorial board, the portions of this agreement regarding the publishing licensing shall be null and void and the authors will be free to submit this manuscript to any other publication for first publication.
Our copyright policies are author-friendly and protect the rights of our authors and publishing partners.