AbstractThe impact of the commercialisation, if not the corporatisation of higher education institutions in a globalised economy, has been widely discussed in recent literature with regard to the ethos of institutions, management, research, as well as teaching and learning. Indeed, in the „knowledge industry‟ knowledge is offered for sale. This article makes a contribution to this discourse by exploring the impact of consumerist hermeneutics on the basis of critiques of consumerism in Christian discourse, drawing especially on the work of Vincent Miller, „Consuming religion‟ (2003). The notion of consumerist hermeneutics is related to the impact of culture commodification in a consumer society. Given the overload of information, consumers have to adopt shallower forms of attention as a survival strategy. If such a shallower engagement is applied to virtually all cultural products,this leads to a reductionist understanding of knowledge. The impact of such consumerist hermeneutics on learning habits and teaching practices in undergraduate university education is then discussed briefly. In conclusion, some possibilities for resisting the hegemony of a consumerist ideology are noted.
- Ownership of copyright in terms of the Work remains with the authors.
- The authors retain the non-exclusive right to do anything they wish with the Work, provided attribution is given to the place and detail of original publication, as set out in the official citation of the Work published in the journal. The retained right specifically includes the right to post the Work on the authors’ or their institutions’ websites or institutional repository.
Publication and user license
- The authors grant the title owner and the publisher an irrevocable license and first right and perpetual subsequent right to (a) publish, reproduce, distribute, display and store the Work in any form/medium, (b) to translate the Work into other languages, create adaptations, summaries or extracts of the Work or other derivative works based on the Work and exercise all of the rights set forth in (a) above in such translations, adaptations, summaries, extracts and derivative works, (c) to license others to do any or all of the above, and (d) to register the Digital Object Identifier (DOI) for the Definitive Work.
- The authors acknowledge and accept the user licence under which the Work will be published as set out in https://creativecommons.org/licenses/by/4.0/ (Creative Commons Attribution License South Africa)
- The undersigned warrant that they have the authority to license these publication rights and that no portion of the copyright to the Work has been assigned or licensed previously to any other party.
Disclaimer: The publisher, editors and title owner accept no responsibility for any statement made or opinion expressed by any other person in this Work. Consequently, they will not be liable for any loss or damage sustained by any reader as a result of his or her action upon any statement or opinion in this Work.
In cases where a manuscript is NOT accepted for publication by the editorial board, the portions of this agreement regarding the publishing licensing shall be null and void and the authors will be free to submit this manuscript to any other publication for first publication.
Our copyright policies are author-friendly and protect the rights of our authors and publishing partners.